This week we learned about megapixels in digital cameras. For my business, I would definitely like to purchase a digital camera, so that I could take photos of new inventory to upload to Facebook. I would coordinate with the boutique, so that whenever a new shipment of inventory came in I would come in to take photos of the new merchandise. For a fashion boutique, for example, I would prefer the store to have a couple of people volunteer to model the new clothing for me to take many photos. I would then have a new Facebook album for every month of new inventory and would upload the photos to the specific month. Uploading the photos to the Facebook album allows customers to interact because they can comment or like the photos with feedback and inquire about pricing. Based off of their comments, the boutique could get a feel for which type of merchandise is more popular, assuming customers do interact.
I could also upload one or two photos to Twitter, and in my Tweets suggest that users check out the Facebook albums if they want to see more pictures of the new inventory. Because I want to get a good quality photo, but I do not need anything professional because it is only being upload to Facebook and not being printed out, I would go with a standard camera with anything between 3 and 5 Megapixels. However, I would probably prefer something closer to five.
This week we also learned about QR (Quick Respnose) codes which is a type of bar code that allows people with smartphones to take a picture of the bar code and automatically be directed to a webpage with more information. I would use a QR code generator to generate QR codes that would direct customers to the Facebook and Twitter pages. I would suggest that the boutique keep the QR codes by the cash register and they encourage customers to take one or use one right in the store. By encouraging customers to use them right in the store, they are in the moment and are more likely to them on Facebook and follow them on Twitter rather than just hoping that customers remember to look them up online once they get home.
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