Emily Schuman is by far my favorite blogger in the history of blogging. I read her blog daily like it's my job. Every time I see a Twitter post that she has uploaded a new post, I am filled with joy and immediately make my way to a computer to check it. Okay, I know you get the picture: I love her blog Cupcakes and Cashmere.
And, I'm not the only one anxiously awaiting her next fabulous post. Emily Schuman is considered one of the most successful and most popular fashion bloggers right now. But the big question is why? There are thousands and thousands of fashion blogs out there in the world right now, and she didn't start off any different than an unknown person who began a blog, so why is she so popular?
The answer is: Content. Content. Content. Mixed with a good dose of presentation.
Cupcakes and Cashmere is exactly what it's title leads you believe it is: fabulous fashion and food. Emily keeps a strong focus on those two passions while offering such new, creative, and unique insights into the culinary and fashion world. All of her ideas are her own, so readers feel more connected to her blog because they are learning from her creativity and inspiration rather than her recitation of other people's creativity and inspiration.
Emily's blog offers us some comfort in regularity with common postings being a series of photos of an outfit she put together with a detailed but simple description of her inspiration and the exact pieces she is wearing. She also regularly posts about her experiences making a new dish complete with a series of before-during-and-after photos. Other posts include a list of 5 things inspiring her at the moment, a peek into some new design concepts she is applying to her home, or beauty/household how-to's and do-it-yourself's.
The reason that her blog is so successful is not only because the content is completely original and trend-setting, but also because she keeps all her posts short and concise with just enough detail to give us all the information we need. Every post comes with a series of fantastic photos that greatly enhance her description. Because Emily is such a talented photographer, her photos are an art within themselves and here a picture is really worth a thousand words. Not one word or pixel on her blog is a waste of space, but everything is specifically included to please readers.
Because the content is interesting and the blog is beautiful to look at, readers appreciate and anticipate each and every post. Emily also does a great job making her blog very personal by sharing pieces of her life as they relate to her posts. Readers feel very connected to her and almost have an online relationship with Cupcakes and Cashmere.
http://cupcakesandcashmere.com/
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