Emily Schuman is by far my favorite blogger in the history of blogging. I read her blog daily like it's my job. Every time I see a Twitter post that she has uploaded a new post, I am filled with joy and immediately make my way to a computer to check it. Okay, I know you get the picture: I love her blog Cupcakes and Cashmere.
And, I'm not the only one anxiously awaiting her next fabulous post. Emily Schuman is considered one of the most successful and most popular fashion bloggers right now. But the big question is why? There are thousands and thousands of fashion blogs out there in the world right now, and she didn't start off any different than an unknown person who began a blog, so why is she so popular?
The answer is: Content. Content. Content. Mixed with a good dose of presentation.
Cupcakes and Cashmere is exactly what it's title leads you believe it is: fabulous fashion and food. Emily keeps a strong focus on those two passions while offering such new, creative, and unique insights into the culinary and fashion world. All of her ideas are her own, so readers feel more connected to her blog because they are learning from her creativity and inspiration rather than her recitation of other people's creativity and inspiration.
Emily's blog offers us some comfort in regularity with common postings being a series of photos of an outfit she put together with a detailed but simple description of her inspiration and the exact pieces she is wearing. She also regularly posts about her experiences making a new dish complete with a series of before-during-and-after photos. Other posts include a list of 5 things inspiring her at the moment, a peek into some new design concepts she is applying to her home, or beauty/household how-to's and do-it-yourself's.
The reason that her blog is so successful is not only because the content is completely original and trend-setting, but also because she keeps all her posts short and concise with just enough detail to give us all the information we need. Every post comes with a series of fantastic photos that greatly enhance her description. Because Emily is such a talented photographer, her photos are an art within themselves and here a picture is really worth a thousand words. Not one word or pixel on her blog is a waste of space, but everything is specifically included to please readers.
Because the content is interesting and the blog is beautiful to look at, readers appreciate and anticipate each and every post. Emily also does a great job making her blog very personal by sharing pieces of her life as they relate to her posts. Readers feel very connected to her and almost have an online relationship with Cupcakes and Cashmere.
http://cupcakesandcashmere.com/
Monday, October 10, 2011
Monday, October 3, 2011
Week 5: Input/Output
This week we learned about megapixels in digital cameras. For my business, I would definitely like to purchase a digital camera, so that I could take photos of new inventory to upload to Facebook. I would coordinate with the boutique, so that whenever a new shipment of inventory came in I would come in to take photos of the new merchandise. For a fashion boutique, for example, I would prefer the store to have a couple of people volunteer to model the new clothing for me to take many photos. I would then have a new Facebook album for every month of new inventory and would upload the photos to the specific month. Uploading the photos to the Facebook album allows customers to interact because they can comment or like the photos with feedback and inquire about pricing. Based off of their comments, the boutique could get a feel for which type of merchandise is more popular, assuming customers do interact.
I could also upload one or two photos to Twitter, and in my Tweets suggest that users check out the Facebook albums if they want to see more pictures of the new inventory. Because I want to get a good quality photo, but I do not need anything professional because it is only being upload to Facebook and not being printed out, I would go with a standard camera with anything between 3 and 5 Megapixels. However, I would probably prefer something closer to five.
This week we also learned about QR (Quick Respnose) codes which is a type of bar code that allows people with smartphones to take a picture of the bar code and automatically be directed to a webpage with more information. I would use a QR code generator to generate QR codes that would direct customers to the Facebook and Twitter pages. I would suggest that the boutique keep the QR codes by the cash register and they encourage customers to take one or use one right in the store. By encouraging customers to use them right in the store, they are in the moment and are more likely to them on Facebook and follow them on Twitter rather than just hoping that customers remember to look them up online once they get home.
I could also upload one or two photos to Twitter, and in my Tweets suggest that users check out the Facebook albums if they want to see more pictures of the new inventory. Because I want to get a good quality photo, but I do not need anything professional because it is only being upload to Facebook and not being printed out, I would go with a standard camera with anything between 3 and 5 Megapixels. However, I would probably prefer something closer to five.
This week we also learned about QR (Quick Respnose) codes which is a type of bar code that allows people with smartphones to take a picture of the bar code and automatically be directed to a webpage with more information. I would use a QR code generator to generate QR codes that would direct customers to the Facebook and Twitter pages. I would suggest that the boutique keep the QR codes by the cash register and they encourage customers to take one or use one right in the store. By encouraging customers to use them right in the store, they are in the moment and are more likely to them on Facebook and follow them on Twitter rather than just hoping that customers remember to look them up online once they get home.
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