Hello all. This is my first blog post so here it goes. I am an 18 year old from California making a blog about my entrepreneurial idea for my Freshman Information Studies class. I'd like to start a marketing firm that uses social media websites (Twitter and Facebook) to promote boutiques that hire my services.
The main service my firm provides relates perfectly to the topic of the past week's lecture on Social Media. First I would make my client a Facebook profile. Then, I would take advantage of Facebook's capability to post photo albums by creating monthly albums that would showcase the boutique's new inventory for the month. This would work well because it would show up in their friend's newsfeeds and be very eye catching. I would also use status updates on Facebook and Twitter to remind followers and friends of sales and promotions. By giving a personality to the boutique customers would feel more in touch with the boutique. These social media sites would create and open forum between customers and the store so that customers could ask questions and provide feedback.
I choose social media as a marketing device rather than email because so many people spend way more time on Facebook than on email and it is a much more personal forum.
You mention boutiques that would hire the company's services. Is there a specific industry or niche that you would target your services towards?
ReplyDeleteYes, actually, I would target my services towards trendy women's fashion boutiques. Ideally I would mainly serve boutiques who's clientele is a younger age crowd (15-35), but of course not limited to that.
ReplyDeleteThis blog is very interesting. Your Entrepreneurial idea could be very successful if you were to actually start the business. Using social media, like Twitter and facebook is a great way to get the word out. It is so true that social media is much better than email. More people are spending more time on social networking sites. This is a great idea and Good luck.
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDelete